After dedicating over 4 hours to learning a structured approach to distribution, it's time to take action! Think of it like mastering workout techniques but never hitting the gym—without real practice, results are impossible. This is your chance to flex your distribution muscles and build the strategic thinking needed to solve distribution for any product, anywhere in the world.

How to decide the product for this project?

The key to building a great acquisition strategy is working with a product you truly understand. Why? Because context is king—you need to know what users need, what the product offers, and what’s already been tried to create something truly innovative.

• Your Full-Time Job Product:
  If you’re currently employed, this should be your top choice. Why? Because working on the product you are closest to will have the most immediate and meaningful impact on your job and company. It gives you real-world stakes: the work you do here can transform your company's strategy the very next week.
• Career Break or Past Product:
  If you’re between jobs, select the last product you worked on or the product of a company you aim to work for next. This will help you maintain relevancy in your field, while also positioning you for success when re-entering the market.
• No Product Experience?
  No problem! Choose a product that has already achieved Product-Market Fit (PMF) and that you’ve used regularly. Picking something you know well will give you enough context to build a meaningful strategy.

Check out this guide for further details if you're unsure which product to choose.

We have seen this over and over again across 2,500+ acquisition projects that members have built - they build exponential muscle only when they are able to have right product context. Also, think about it - if you apply what you build in your full time role, you are directly impacting your company’s distribution strategy the next Monday morning - how powerful is that?